Ambassador Brand Scope · Prepared for

TATEJONES

Shawn Harrison and Stacey Horton

tatejones.us

Two founders, one brand. You and Stacey split the camera time and generate the content. Qinary runs strategy, brand, avatar, social, platforms, private Slack and the portal for the TATEJONES accounts. We edit, caption and publish. No AI content, so what goes out still sounds like the two of you.

01 / What's included

Four pillars, built in order.

Qinary runs the system. The two of you generate the content, taking turns as the face of the brand. We edit, caption and publish. About a week from the strategy session to your portal.

Brand Strategy

A full study of TATEJONES: made in Los Angeles, domestic fabric, limited runs, and two founders who have worn it since 2018. The ambassador framework sets how Shawn and Stacey each show up for the brand and the story they share. Built first, then reviewed as the work runs.

Full brand study across the TATEJONES accounts and site
Competitive landscape across luxury basics and premium everyday wear
Category definition and positioning statement
Unique differentiator, defined and defensible
Emotional attributes and perception targets
Voice, tone and messaging framework
Ambassador framework: two voices, one brand, and the lanes each founder owns
Narrative architecture, the story you both repeat
Full Brand OS document

Avatar Strategy

The TATEJONES buyer, modeled from real third party data. What they value, where they shop, and what actually makes them add to cart.

Ideal client avatar, modeled and documented
Third party syndicated consumer and lifestyle panels
Psychographic profiling, values, motivations and status drivers
Demographic and household modeling for the people you actually want wearing it
Life stage and buying signals mapped to content
Buying triggers and objections mapped to content, price and fabric included
Platform and consumption behavior per avatar
The TATEJONES avatar, modeled for the brand alone

Social Storytelling

You and Stacey generate the content, in the clothes. We edit, caption and publish to the brand accounts. No AI content, because your audience has to trust it is the two of you. Private Slack sits next to the portal.

Weighted content pillar architecture
Daily prompts to a shared private portal, built from your pillars and assigned to Shawn, to Stacey, or to both
Either of you shoots. We edit, caption, design and publish
Published to the TATEJONES Instagram and Facebook
Private Slack for the working conversation
No AI-generated content, ever
Community management on comments and DMs
Hashtags, covers and calendar handled for you
Analytics in the same portal, and prompts retuned around the winners

Studio Production

In-studio head-and-shoulder in Arizona is included for subscribers at no extra cost. Both founders shoot in the same session, wearing the line.

Free in-studio head-and-shoulder in Arizona for subscribers
Two hours and three looks each, both of you in one session, covers about thirty days
On camera coaching and direction throughout
Full edit, color, captions and delivery
Each session cut into a month of short form
Come every month or every other, whatever suits your travel

02 / How it runs

Step by step.

About a week from the strategy session to your portal. The ranges below are how the first ninety days actually run.

Step 01
Week one

Kickoff and brand study

Two hours with both of you. Unique identifiers, emotional attributes, how the ambassador roles split, and what this should build toward. Everything downstream comes out of this session.

Step 02
Weeks one to three

Brand and avatar

Position, differentiator and voice, then the third party data pull to model the TATEJONES buyer. Both halves get written into your Brand OS, and your weighted content pillars come out of it.

Step 03
About one week

Portal, Slack and daily shooting

About a week from the strategy session to portal install. You both get the private portal as an app on your phones, Slack for the working conversation, and a prompt every morning that names who it is for. Whoever it names shoots a short clip and uploads it. We edit, caption and publish. The prompt is a starting point and you can take it wherever you want.

Step 04
Around week four

First studio day in Arizona

In-studio head-and-shoulder is included for subscribers. Two hours with both of you and three looks each gives us roughly a month of polished content. Daily shooting keeps running, because that is still where most of the reach comes from.

Step 05
Monthly

Strategy call

We get on the phone each month to look at what ran, what you want to push next, and anything changing in the line, the drops or the market that should show up in the prompts.

Step 06
Ongoing, formal review at 90 days

Analytics and optimization

Your numbers sit in the same portal, so there is never a question of whether this is working. We read them every month and we teach you to read them too, down to which pillars are pulling and which formats are turning into real conversations. Your prompts then get rewritten around whatever is winning.

03 / The commitment

Two hours a week, split between you.

The two of you generate the content, roughly an hour each. Everything after the clip sits with us. No AI content.

Your side

Roughly two hours a week between the two of you

Read the prompt each morning; it names which of you it is for
Shoot short clips on your phone, thirty to sixty seconds, in the clothes, no editing and no captions
Upload straight from the portal app on your phone
Use private Slack when something needs a real conversation
Come to Arizona together for a studio day when it suits you both
Tell us about drops, restocks and new pieces before they land, so we can steer

You never write a caption or schedule a post.

Our side

Every day

Brand strategy, positioning and the full Brand OS
Avatar modeling, third party data and psychographic research
The weighted content pillar architecture
Every prompt written, assigned to a founder and scheduled to your portal
All editing, captions, copywriting, design and covers
Publishing across the platforms in this scope
Private Slack, staffed
No AI-generated content on the TATEJONES accounts
Studio, crew, direction and the full post production
A monthly strategy call
Monthly analytics, read for you and explained to you
Prompts rewritten around whatever the data says is working

If you uploaded it, we treat it as approved. Nothing sits waiting in your inbox.

Ninety days is where we start, because that is how long it takes the platforms to trust a new rhythm.

Consistency is the largest ranking signal there is

Stopping and restarting puts you back at zero. Inside the first ninety days you should see new reach in your own account, and the numbers to prove it are sitting in your portal the whole time.

04 / Investment

90-Day Minimum

$997/mo

This is the program for the TATEJONES accounts, covering both founders. One subscription, one bill. Checkout below is the $997 monthly subscription.

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Service Agreement & Resource Reservation

By submitting payment, Client agrees to the following terms. This payment constitutes a binding service agreement between Client and Closing Day Agency, d/b/a Qinary ("Company").

Upon execution of this agreement, a dedicated team is assembled and assigned exclusively to Client's account. All fees are billed in advance to reserve team capacity and production resources. Payment is due in full regardless of utilization. Non-participation, including missed meetings, unanswered communications, or failure to submit required materials, does not constitute grounds for cancellation, pause, credit, or refund.

Minimum Term & Cancellation

All execution services require a minimum 90-day commitment. Following the initial term, services continue on a month-to-month basis and require 30 days written notice prior to the next billing date to cancel. Early termination during the initial term requires payment of all remaining months in the commitment period.

Scope

This engagement covers brand strategy, avatar strategy, management of the TATEJONES Instagram and Facebook accounts, private Slack, the client portal, and in-studio head-and-shoulder production in Arizona as described above. "Client" means TATEJONES, appearing through its two principals, Shawn Harrison and Stacey Horton, as brand ambassadors. Both principals may generate content, appear in studio and use the portal and Slack under this single subscription. Company edits, captions and publishes. Company does not publish AI-generated content on Client accounts. This engagement covers the TATEJONES brand accounts only. Either principal's personal accounts, including Shawn Harrison's personal brand, are a separate engagement under their own scope, separately billed. A third ambassador or additional brand is a separate engagement, separately quoted. Additional platforms, paid media, public relations, blogging and AI search optimization are available and quoted separately. Studio sessions are held at the Qinary studio in Arizona, and travel is Client's responsibility. Unused studio sessions do not roll over.

Content & Intellectual Property

All content, strategies, brand assets, and deliverables created by Company on behalf of Client remain the intellectual property of Client upon full payment. Company retains the right to showcase work in portfolio, case studies, and promotional materials unless Client provides written objection. Client is responsible for providing accurate information, timely approvals, and any materials required for content production. Delays caused by Client do not extend deadlines or reduce fees.

Approvals

Material uploaded by Client to the content portal is treated as approved for publication. Company writes captions and copy on Client's behalf and publishes on the agreed calendar without a separate approval step.

Refunds

Closing Day Agency, d/b/a Qinary, does not issue refunds under any circumstances. Payment of any invoice constitutes acceptance of these terms.

Liability

Company is not liable for missed publishing dates, reduced engagement, or performance outcomes resulting from third-party platform changes, algorithm updates, or client delays in approval or content submission. Services are provided on a best-effort basis and no specific results are guaranteed.

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